Sure, you can spend a lot of money on pure gold, just as you can spend a lot of money on pure diamonds. But they look the same! Plus, if you lose a solid gold bracelet, it's very upsetting. That's why I have moved to the gold plate because when it is done well, it looks and feels terrific. Evver products are high quality. I've bought 2 of the bracelets in Gold & Silver. This is just perfect. I wash it with soap and water at night and it sparkles brightly day after day. I recommend this bracelet highly. You will not be sorry you got it.